The Care Salon is campaign for African, Caribbean and Black (ACB) women promoting self-care by encouraging routine and regular HIV screening as part of their self-care routines.
People in ACB communities account for just 4.7% of Ontario’s population but represent 24% of individuals newly diagnosed with HIV. Through this campaign, certified, professional HIV testers visited salons across Ontario to talk about HIV and offered free and confidential testing helping to ease stigma, and remove the barriers that are currently facing the ACB communities.
Creative Director - Jon Lane
Art Director - Jon Lane
Copywriter - Julian Battersby-Morris
Designer - Chris Barbas
Last year in Toronto, the Jewish community remained the most targeted group for hate crimes with 70 total reported cases. We needed to find a way to build awareness of the current prevalence of antisemitism and the best ways to combat it. We created 70 newspapers: one for each antisemitic crime reported. The papers featured real stories of antisemitism that took place in the past year, but depicted them in a way that felt archival to convey the idea that antisemitism is not old news.
The campaign received coverage from 20+ national and international media outlets, generating 12.5 million impressions. More significantly, it started a dialogue with city policymakers, including Toronto Mayor John Tory, on the prevalence of antisemitism, and the best practices to combat it.
Chief Creative Officer - Guy Barnett
Creative Directors - Jon Lane, Jason Levine
Art Directors - Ben Egnal
Copywriter - Adam Langton
Designer - Luisa Bojaca, Ben Egnal
Client Strategy - Mila Schneider
On behalf of the Centre for Independent Living in Toronto (CILT) and the City of Toronto, we closed off a transit shelter with glass so people couldn’t enter. The headline ‘Feeling left out?’ was quickly paid off with the copy 'Over 400,000 Torontonians with disabilities do, too', to help communicate the challenges Torontonians living with disabilities face every day. To further demonstrate the feeling of inaccessibility, we also created posters with headlines in ASL and Braille, languages most able-bodied people can’t read and social posts with inaccessible audio and video.
Chief Creative Officer - Jon Toews
Creative Directors - Jon Lane, Jason Levine
Art Directors - Abby Klages, Jon Lane
Copywriter - Rob Ramsay, Jason Levine
Designer - Chris Barbas
Canada has the worst rate of drunk-driving deaths in the developed world and the LCBO needed to remind people not to drink and drive ahead of summer long weekends. We created the Muskoka Chair Crash – A series of Muskoka chairs made from the mangled wreckage of cars that had been involved in the very collisions we want people to avoid.
Four chairs were created in total, each of which was displayed at a prominent LCBO location en route to a popular cottage destination.
The campaign was covered by over 20 news outlets internationally, garnering over 3 million impressions.
Creative Director - Jon Lane
Art Director - Ben Egnal
Copywriter - Rob Ramsay
Designer - Ben Egnal
Cycling was starting to grow in popularity in Canada. With Ryder Hesjedal's win at the 2012 Giro d'Italia, Catherine Pendrel's 2014 Mountain Bike World Championship, and the 2015 Pan Am Games in Toronto, the time was right for Cycling Canada to get more Canadians into the sport. We rebranded the organization and launched a 360 campaign that included film, athlete interviews, a website, and print.
Executive Creative Director - Gerald Schoenhoff
ACD/Art Director - Jon Lane
ACD/Copywriter - Brendan Sack
Designer - Matt Kenney
After being the first celebrity to go public about testing positive for COVID-19 and being exactly 6ft. tall, Tom Hanks became the perfect new social distancing measurement tool for the LCBO and other businesses around Toronto during the heigh of the pandemic.
The ‘Hanks for Keeping Your Distance’ campaign made headlines across North America but most importantly, got the attention of shoppers to serve as a reminder to keep at least 1 Tom Hanks apart at all times.
And yes, Tom Hanks approved this.
Chief Creative Officer - Guy Barnett
Creative Director - Jon Lane
Art Director - Jon Lane
Copywriter - Guy Barnett
Designer - Jon Lane
Rogers wanted to give kids a reason to look forward to going back to school. And for kids today, a new phone is the perfect back to school accessory.
Facebook liked the impact of the vertical versions so much, they awarded the client with $100,000.00 of free media.
Creative Directors - Bill Newberry, Jed Churcher
Art Director - Jon Lane
Copywriter - Michael Greco
Designer - Matt Smith-Johnson
To help Rogers celebrate Father's Day 2018 we created Catch With Dad.
This first-of-its-kind web-based mobile game allowed children and their fathers to recreate the childhood experience of playing catch together in real-time, across any distance in North America.
Toronto Blue Jays Pitcher, Aaron Sanchez even tried it out with his Dad!
Creative Directors - Bill Newberry, Jed Churcher
Art Director - Jon Lane
Copywriter - Michael Greco
Designer - Jon Lane
This started out as my Tumblr blog. Then it went viral. Legitimately, shared around the world, your parents probably saw it, interviewed by Vogue magazine, on the home page of CNN kind of viral.
Creative Director - Jon Lane
Art Director - Jon Lane
Copywriter - Jon Lane
Designer - Jon Lane
FRISCHE Magazine was an independent fashion, art, and culture magazine distributed in 20+ countries. We were available in Chapters, Barnes and Noble, and International News Stands. I was the Art Director.
Editor in Chief - Wally Mierzwa
Creative/Art Director - Jon Lane
Designer - Jon Lane
Gravol Ginger brings a little happiness to your Upset Stomach. In a category filled with over-the-top slap stick or medically informative communications, we wanted to create a platform that truly captured the product’s benefits while being memorable and touching.
Chief Creative Officer - Matt Hassel
ACD/Art Director - Jon Lane
ACD/Copywriter -Ketan Manohar
This campaign was shot with hidden cameras and real people. Wind Mobile launched at a time when Canadian mobile customers were being gouged with things like mysterious seven dollar access fees. So, they asked, “What if other businesses and organizations acted this way?” A Sr. executive of one of the “big 3” mobile providers accidentally appeared in one of these videos.
Creative Director - Neil McOstrich
Art Director - Jon Lane
Copywriter - Andrew Caie
Designer - Jon Lane
This campaign was amazing to work on - not just because we were able to launch a cool new car model, but because it involved shooting 4 awesome videos and building the world’s largest arcade machine (unofficially) and an original 8-bit driving video game with music by Kid Koala which also doubled as a car display.
Executive Creative Director - Gerald Schoenhoff
ACD/Art Director - Jon Lane
ACD/Copywriter - Brendan Sack
Designer - Jon Lane & Stephen Preisman
An oldie, but a goodie.
Creative Director - Joe Amaral
Art Director - Jon Lane
Copywriter - Andrew Caie
Designer - Jon Lane
This was my very first production.
Creative Directors - Allen Oke, Scott Couture
Art Director - Jon Lane, Mike Blanche
Copywriter - Andrew Caie, Greg Buri
This is a collection of ideas and inventions that I’ve produced over the years. I love them but they don’t get their own section.