After being the first celebrity to go public about testing positive for COVID-19 and being exactly 6ft. tall, Tom Hanks became the perfect new social distancing measurement tool for the LCBO and other businesses around Toronto during the heigh of the pandemic.
The ‘Hanks for Keeping Your Distance’ campaign made headlines across North America but most importantly, got the attention of shoppers to serve as a reminder to keep at least 1 Tom Hanks apart at all times.
And yes, Tom Hanks approved this.
Chief Creative Officer - Guy Barnett
Creative Director - Jon Lane
Art Director - Jon Lane
Copywriter - Guy Barnett
Designer - Jon Lane