The Care Salon is campaign for African, Caribbean and Black (ACB) women promoting self-care by encouraging routine and regular HIV screening as part of their self-care routines.

People in ACB communities account for just 4.7% of Ontario’s population but represent 24% of individuals newly diagnosed with HIV. Through this campaign, certified, professional HIV testers visited salons across Ontario to talk about HIV and offered free and confidential testing helping to ease stigma, and remove the barriers that are currently facing the ACB communities.

Creative Director - Jon Lane

Art Director - Jon Lane

Copywriter - Julian Battersby-Morris

Designer - Chris Barbas