Last year in Toronto, the Jewish community faced 70 reported hate crimes—the highest of any group. To raise awareness, we created 70 newspapers, each highlighting a real antisemitic incident from the past year, designed to look archival to challenge the notion that antisemitism is “old news.”

The campaign earned coverage from 20+ media outlets, generating 12.5 million impressions and sparking discussions with city policymakers, including Toronto Mayor John Tory, on how to combat antisemitism.

Chief Creative Officer - Guy Barnett

Creative Directors - Jon Lane, Jason Levine

Art Directors - Ben Egnal

Copywriter - Adam Langton

Designer - Luisa Bojaca, Ben Egnal

Client Strategy - Mila Schneider