Cycling was starting to grow in popularity in Canada. With Ryder Hesjedal's win at the 2012 Giro d'Italia, Catherine Pendrel's 2014 Mountain Bike World Championship, and the 2015 Pan Am Games in Toronto, the time was right for Cycling Canada to get more Canadians into the sport. We rebranded the organization and launched a 360 campaign that included film, athlete interviews, a website, and print.

Executive Creative Director - Gerald Schoenhoff

ACD/Art Director - Jon Lane

ACD/Copywriter - Brendan Sack

Designer - Matt Kenney