I know—saying something ‘went viral’ is a cliché. But this actually did. What started as a personal Tumblr blog turned into a global moment. Your parents probably saw it. It landed on the homepage of CNN. Vogue interviewed me. It was shared across the world. I wanted to understand viral marketing, and the best way to learn was to experience it firsthand. Turns out, there’s no magic formula—but when the right mix of culture, timing, and emotion hit, you don’t just get attention—you get impact.

Creative Director - Jon Lane

Art Director - Jon Lane

Copywriter - Jon Lane

Designer - Jon Lane