This campaign was amazing to work on - not just because we were able to launch a cool new car model, but because it involved shooting 4 awesome videos and building the world’s largest arcade machine (unofficially) and an original 8-bit driving video game with music by Kid Koala which also doubled as a car display.

Executive Creative Director - Gerald Schoenhoff

ACD/Art Director - Jon Lane

ACD/Copywriter - Brendan Sack

Designer - Jon Lane & Stephen Preisman