This campaign was shot with hidden cameras and real people. Wind Mobile launched at a time when Canadian mobile customers were being gouged with things like mysterious seven dollar access fees. So, they asked, “What if other businesses and organizations acted this way?” A Sr. executive of one of the “big 3” mobile providers accidentally appeared in one of these videos.

Creative Director - Neil McOstrich

Art Director - Jon Lane

Copywriter - Andrew Caie

Designer - Jon Lane